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February
1, 2014
Dear
Supporter,
It’s
official: Movie star Scarlett Johansson
has quit her esteemed position as
an Oxfam Goodwill Ambassador to work
for occupation profiteer SodaStream!
While
we’re dismayed that Scarlett
chose profit over human rights, we’re
thrilled by the speedy and effective
mobilization of activists like you
that forced this story into the media
spotlight! Activists took to Twitter,
Facebook, Tumblr and the streets,
calling on ScarJo to drop SodaStream
–– or Oxfam to drop ScarJo
–– for representing a product
that is made in an illegal Israeli
settlement in the West Bank. For more
information on SodaStream’s violations
of international law you can read
the report from our partners at Who
Profits.
The
story was a media
sensation and a major
victory for the BDS
(Boycott, Divestment, Sanctions) movement.
If you’re not already a part
of our BDS Action Team, now is the
perfect time to sign
up.
This
weekend, Johannson will be featured
in a SodaStream ad during the Superbowl,
and we’ve teamed up with our
partners at the US Campaign to End
the Israeli Occupation to generate
a twitter storm during the game.
We’ll raise awareness about SodaStream’s
occupation profiteering and educate
the Twitterverse about the brutal
Israeli occupation of Palestine!
Here
are some sample tweets you can use
during the Superbowl!
If
you want to make some of your own
tweets, help us twitter jam the superbowl
convo by using hashtags #sorrycokeandpepsi,
#SB48, #SuperBowl, #Seahawks, #Broncos,
and #SodaStream!
Thanks
for helping to take the profit out
of occupation,
Nancy
K and the CODEPINK team
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